Sunrise Coffee Co. (Wellington)

Key Info

Industry: Hospitality - Cafe

Asking Price: $85,000

Annual Profit (SDE)*: $65,000

Yrs in Business: 7 years

Vendor Finance Available: Yes (30% over 12 months)

Reason for Sale: Owner Retiring

Sunrise Coffee Co. is a well-established neighbourhood café in Wellington, offering a straightforward, profitable entry into hospitality. The business generates consistent earnings with stable revenue over the past three years and requires around 20 hours per week from the owner, supported by two long-tenured staff. With basic systems already in place and a loyal, diversified customer base, it operates reliably as-is, while clear upside exists through simple improvements such as a website, online ordering, and modest marketing. The owner is retiring and is offering vendor finance, making this an accessible opportunity for a first-time buyer or someone seeking a manageable, growth-ready café business.

Business Health Snapshot

Owner Hours Required: 20 hrs/week

Revenue Trend: Stable past 3 years

Seasonality: Moderate (summer peaks)

Customer Concentration: Diversivied (no major risk)

Systemisation Score: 3/5 (basic SOPs in place)

Staff Stability: 2 staff, both 2+ yrs

Assets and Lease

Included Assets: $22,000 (coffee gear, furniture)

Lease: 3 yrs remaining, renewable

Stock at Purchase: ~$4,000 included

Growth Potential

Website: Basic

Online Ordering: Not Available

Marketing Spend: <1% of revenue

Review Score: Ave 3.8 from 45 Google Reviews

Territory Expansion: Operating locally (potential for growth)

Additional Info

Owner Dependence Score**: 3/10

Skill Dependence Score***: (up to) 3/10

Verified Books: Yes. Completed by X Accounting Firm Wellington

First Time Buyer: Yes. Owner has agreed to stay on for three months to help with transfer.

Broker Contact

John Smith

Smith Business Brokerage

Ph: 123 456 7890

E: jsmith@businessbrokerage.com

*SDE (Seller’s Discretionary Earnings)
SDE shows how much a business earns for a single owner-operator. It starts with the net profit and then adds back the owner’s salary, personal or discretionary expenses, and any one-off or non-recurring costs. This gives buyers a clearer picture of the total cash benefit the owner receives from the business, rather than just the accounting profit.

**Owner Dependence Score
This score indicates how much the business relies on the owner’s personal involvement, relationships, or reputation to operate and generate sales. A higher score means the owner is more critical to day-to-day operations and revenue, which can increase risk for a new buyer. A lower score suggests the business is more systemised, transferable, and able to run successfully without the owner.

***Skill Dependence Score
This score reflects the level of specialised skill or experience a new owner is likely to need to operate the business successfully. A higher score indicates the business depends on specific technical, managerial, or industry skills that may take time to learn or replace. A lower score suggests the business can be run with more general business skills, supported by systems, staff, or training already in place.